The creeping Dubai-ification of London
In December 2023, a TikTok influencer called Maria Vehera opened a packet of ‘Dubai chocolate’ in her car and filmed herself eating it. Since then, 124.6 million people have watched her swallowing this pistachio-based gloop. Oh Maria, what have you done? A butterfly flaps its wings – or an influencer eats some chocolate – and soon people are setting their alarms for 5 a.m. to queue outside Lidl for the ‘drop’ of LIDL’S OWN DUBAI CHOCOLATE. Guess what? M&S made one too (£8.50). Morrisons then had the bright idea of creating a pistachio cream Easter egg. Waitrose’s Dubai chocolate was so popular it had to ration it to two bars
