Rory Sutherland Rory Sutherland

The Ginger Rogers theory of information

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issue 07 December 2024

I had a friend whose approach to entrepreneurialism was to take two separate things that seemed stupidly popular and somehow find a way to combine them. He thought karaoke was ridiculous; his friend thought 24-hour rolling news channels were daft. The two of them created a 24-hour karaoke channel in Asia – and sold it at a sizeable profit.

The idea of gynogenic climate change holds that the planet is warming up, but that it is women who are to blame

Following this model, I wondered if it might be a useful thought-experiment to contrive political theories which are annoying to people...

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